Mobile technology and apps development are trendsetters of the whole generation of business-related innovations. Tools techniques are changing rapidly. Still, there are vivid trends in mobile development. Let’s see what the year 2017 has prepared.
Small business now in a race
Having a web presence has shifted to mobile activity for small businesses. Now it is a very efficient marketing tool that every entrepreneur should focus on. With the rise in mobile usage throughout the world mobile apps have become brand-building means for small and medium-sized businesses.
Getting an app is no longer expensive and difficult. It does not require technical background as the process of building mobile apps is getting simplified and cheap. The community which creates and tests mobile apps is rising very fast and provides a number of benefits for a few bucks.
Hackers are still ahead
Apps in the majority are still not able to pass security tests. The development community ensures safe e-commerce transactions with the help of encryption tools. But when it comes to privacy of ordinary users, there pops a danger.
Too many gaps in mobile app development are going to let hackers steal our confidentiality. That is what experts predict. But the trend is gradually changing. The aim of developers is predicted to be shifted to privacy enforcement. In other words, sensitive and confidential information which depicts the identity of a user needs to be maintained.
Android apps are getting Instant
After a year of probation and testing, Google Android Instant apps are available for developers. This changes a pattern that lies within the app market. Now a user can download a lightweight version of an app without actually installing it.
The feature is going mainstream for developers, because it allows accessing a wider range of apps seamlessly. Potentially, Instant apps may become a powerful tool for customer acquisition.
Apps with Augmented Reality (AR)
This year a great number of apps have started integrating AR into use. The success of Pokemon Go proves the trend is influential for many developers. AR helps to interact with customers thus boosting sales and promotion.
This year it is incorporated into cinemas and other entertainment forms such as games. Experts claim that AR will be found in apps for education, marketing and instant messaging.
IOT Connected homes, vehicles, lives
IOT devices are set to build a niche in mobile development for years ahead of 2017. Connected devices are functional, time–saving and thus highly popular. While most of IOT devices are controlled by smartphones, the need to build and maintain mobile apps is urgent for Android and Apple OS. Another strong benefit on IOT devices is their connection to a cloud-based technology. The reigning power of “things” is predicted to be growing fast this year.
M-commerce is the new future
Rising smartphone penetration will probably help out beat PC-shopping and replace it with m-commerce. But is it safe to utilize Microsoft Wallets, Apple Pay and Samsung Pay? There is much fear on the security gaps in the new-emerging paying methods. But their popularity ensures that there will be much effort put on security. Hence, the mobile app trends of m-commerce are going to stay strong in 2017 as well.
Swift in the lead
Developers of 2017 are gradually paying attention to Swift in their startups. This language still retains its fresh and fashionable character. The advanced programming features of this language may outperform competitives. That is why Apple iOS mobile apps are still in the trend in 2017.
These are the main trends believed will be trending for mobile app development in 2017. What are your predictions? Please feel free to share your thoughts.
Yuliya Tolkach
Business Development Manager
