The history of filmmaking can be traced back to as early as the 17th century, where magic lanterns were used. Back then, films were all made in shades of black and white only. Also, many of the times, special effects are done manually by workers.
As time progressed, technology improved the quality of films largely, thus producing colored films. However, such improvements do not halt there. Movie makers and producers worked endlessly to create films that leave people in awe. Therefore, the creations of computer-generated imagery, animation and 3D have been invented and improved. Such creations have moved the movie industry one step forward.
But now we can observe that the development of modern technology has also allowed producing games that are not inferior to high-budget projects in the movie. According to recent research the market of computer games have outgrown the motion picture industry. West countries were the first whose major entertainment companies have long invested in the development and promotion of games, as well as in movies and TV shows.
Industry and technical components also influenced on the active development of the game. I mean the popularity of mobile devices, which allows you to run games in good quality. The user of such device is more likely to spend free time playing than go to the cinema. What is more the availability of mobile Internet has given the opportunity to play in popular network games and now it has become so popular that even has grown to the size of a single universe. Users spend real money not only to pay for Internet or account in the game, but also for the purchase of virtual items that give them a number of advantages in the game. As a result the amount of money involved in the game world, exceeded box office results of all movies in the cinemas.
Many experts consider that today “lazy” users bring most of the profits to the games. The availability of media products has led to the fact that the consumer is looking for a content that will satisfy his needs in entertainment and communication with people. And as we can see modern games have all these qualities, that’s why they are becoming so popular.
What more psychologists think is that movies do not give such interactivity as it is offered by games. That is why while watching the film people are only able to imagine yourself as a magician or superhero, but in the game they have a unique opportunity to transform, to control their speech and actions.
But it’s not so simple as it may seem, as a mass product not always has a high quality, it is more often designed for consumption. As a result new solutions in design or gaming technology are becoming smaller, it leads to mass copying, so in most of the games we can see that only the main characters are changed.
Scientists from the UK tried to find out the average age of players. It turned out that experienced computer gamers are not only teenagers. The statistical average player is an adult, a married man of 35- year old (man and woman). The most common group of people playing online games is office workers – they spend about 12 hours a week on playing.
These results may be useful for producers of video games as an existing stereotype is completely wrong, producing a video game, you must orient on a completely different consumer. Video games don’t have to be something reserved only for children and young people. It’s a big business which must be refocused and produce more games for adults than for minors.
In conclusion we can say that the gaming industry will only grow. Users can choose the platform that suits them. Most of their free time will be spent on playing or “pumping” the character of online games. And as a result the movies will never gain the popularity that they had before.
Kate Kviatkovskaya
Business Development Manager
